Wendel Moreira is CTO and IT Director at Chico Rei and Uma Penca, two e-commerce companies based in Juiz de Fora (MG): a DTC fashion brand with an authorial identity, and a B2B SaaS print-on-demand platform for merchants. With over 15 years of experience, he works at the intersection of software engineering, product, and business strategy, leading the practical adoption of AI across operations at both companies. He is an active speaker in the technical technology community.