Commercial Director at Lux Premium, economist, and consultant with extensive experience in marketing, sales, economic-financial management, and entrepreneurship. Throughout her career, she has played an active role in developing growth strategies, market positioning, and value creation for companies and projects across various sectors.

A specialist in business development and strategic consulting, she also serves as a National Benchmarking Consultant, supporting organizations in implementing best practices, innovation, and continuous improvement of their results. She holds postgraduate degrees in Corporate Finance and Marketing, combining a solid academic background with a practical, performance-driven business mindset.

Recognized for her ability to identify growth opportunities and transform challenges into results, Helena Marques is dedicated to contributing to entrepreneurship, innovation, and business competitiveness. At the Unicorn Summit, she shares her experience and perspective on market evolution, digital transformation, the PropTech ecosystem, and strategies that enable companies to grow sustainably in an increasingly dynamic and technological environment.